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  • ISBN: 9780385528757
  • ISBN10: 0385528752

Switch How to Change Things When Change Is Hard

by Chip Heath

  • List Price: $29.00
  • Publisher: Broadway Books
  • Publish date: 02/16/2010
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Description: "Witty and instructiveThe Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' WithSwitchthey have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestsellerMade to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the RiderSwitchis crammed with storiescovering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. InSwitch, brothers Chip and Dan Heath--authors of the best-sellingMade to Stick--survey efforts to shape human behavior in search of what worksEven when change isn't easy, it's often worth making." --Time "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestsellingMade to Stickreturn with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com
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